"Giving life to starting a business, your ideas, your concepts and your designs "
“Identity is cause; brand is effect.”
Larry Ackerman says your BRAND is everything that encompasses your company.
So now, you know you need a strong brand. The real question is, "How do you build one?" Building a strong brand is about having a clear understanding of what your brand stands for, and then making sure everyone else understands it too. It is as simple — and as complicated — as that.
If you're serious about building a brand, don't start advertising just yet. Marketing tactics are the last step. Building or re-energizing your brand starts with answering some questions about your product or business.
“However beautiful the strategy, you should occasionally look at the results.”
Winston Churchill believed, that how you define your business strategy will determine the direction of your business and what it will look like in the future.
By defining your business strategy clearly, you can develop your business or growth plan to achieve your business and personal goals. You can’t be all things to potential customers/clients, but you must focus on your company’s strengths to find a way to differentiate from other competitors.
Understanding your companies blueprint is essential to the success of your company.
“My crown is called content, a crown that seldom kings enjoy”
William Shakespeare, the "Master Content" creator simply believed that all content needed direction and strategy.
Content Strategy plans for the creation, publication, and governance of useful, usable content, helps you understand not only the content created and what content should be published.
The content strategy addresses the creation, delivery, and governance of content useful for humans and machines consumption. From creation to analysis, every content type takes on growth. Investor goals, Shareholder goals, Stakeholder Goals, User Expectations, and best Practices become important factors for content’s purpose.
How it lives within the daily lives of customers/clients, employees, vendors, and others who are connected to the content is crucial to your success.
"Creativity is piercing the mundane to find the marvelous"
Bill Moyers , key concepts were focused on Defining, Developing , Designing and Delivering Creativity.
Every client is different; every solution is different, and every sector is different, so we have to make sure we understand you, your business and what you want to achieve. The most important part of the creative design process is producing a short brief that we can refer to as an agreed/approved flight plan for the whole project.
Defining your business creative flow
Designing a product that is representative of your business
Developing your product
Delivering your product first class